The Apprentice: Martha Stewart

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2005

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Season 1
Episodes

EP 2: Business is Blooming

The task for the remaining 15 candidates seems simple enough, operating competing flower shops in Manhattan's West Village. Howeve...

EP 3: Bake It 'Til You Make It

This week's task is making a cake and selling it at a wedding expo. And outside of the task, one candidate makes an inappropriate ...

EP 4: Sweet Suite

The remaining contestants try their hand at creating a themed lifestyle suite in a New York City hotel. Both teams face imminent f...

EP 5: Mixed Greens

This week finds the contestants working on the task of creating a limited edition salad dressing for Wish-bone that they must sell...

EP 6: Every Dog Has His Day

This challenge will appeal to dog lovers. Primarius and Matchstick negotiate with celebrities to create an experience involving th...

EP 7: Swimming Against the Tide

The ten remaining contestants must take to the streets with a mobile billboard campaign which is a promotion for Tide to Go stain ...

EP 8: Don't Touch that Dial

The task for the remaining 8 candidates is to sell items on QVC. One of the teams end up being screen hogs while the other has a c...

EP 9: The Coffee Achievers

The teams are asked to create a pop-up retail space to sell a new coffee machine. However, one rogue candidate spends the team's e...

EP 10: A Ridiculous Display

The six remaining candidates go forth into the automotive world and must build a showroom launch that will display the new Buick s...

EP 11: Final Approach

ach team is required to create a 30-second promotional video for an airline. While one candidate celebrates the last group task wi...

EP 12: The Empire Strikes Back

Martha's top execs meet with the three remaining candidates and one is sent packing. Then, the final tasks are delivered and while...

EP 13: The Finale

Dawna must host a fashion show accompanied by Howie, Amanda, and Sarah. While Bethenny hosts a circus with Jim, Ryan, and a rebell...

Overview

The Apprentice: Martha Stewart is a reality game show and a spin-off from the series, The Apprentice, that ran in the fall of 2005. Broadcast on NBC, the show featured business tycoon Martha Stewart. Tasks were centered around Stewart's areas of expertise: media, culinary arts, entertaining, decorating, crafts, design, merchandising, and style. The tone of the show was somewhat muted compared to the original, as Stewart brought her own sensibilities to the elimination process, often using her catchphrase: "You just don't fit in" in contrast to original series host Donald Trump's catchphrase: "You're fired." She also wrote a cordial letter to the candidate who was fired; many times she took subtle jabs at the fired candidate and gave frank reasons for why the candidate did not succeed on the show. Several segments featuring Stewart were filmed at her home in Bedford, New York because at the time, she was serving the five-month house arrest portion of her ImClone scandal conviction. Donald Trump, Mark Burnett and Jay Bienstock executive produced the show. Businessman Charles Koppelman and Stewart's daughter, Alexis Stewart accompanied the two teams during tasks and reported their observations to Stewart in the boardroom.

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